the columbia spectator tells the story of vice records' beginnings. label general manager adam shore says:

“I feel like there has been created, in the past two to three years, an indie-yuppie establishment. Bands like Death Cab for Cutie, Iron and Wine, the Arcade Fire, Broken Social Scene, they are great bands, really great bands, with great albums, great songs, high quality. And to me, it’s just so fucking boring."

(thanks, ken.)