infoshop news on unknown bands who attract buzz by misnaming mp3s of their songs.

Alternative rock musician 500 Won Project is hardly well known in his native South Korea, let alone the rest of the world. Yet some of his songs are being widely downloaded and shared online, generating the kind of exposure that newcomers only dream of. But fans are buzzing over the wrong band. They think they're getting unreleased songs by popular groups Sigur Ros and Mogwai because 500 Won Project's MP3s list their names as the artists.

(via largehearted boy.)