reebok has pulled an ad featuring 50 cent, in response to a call for a boycott by a british group called mothers against guns.

A spokesman for Reebok said: "The Reebok 'I Am What I Am' advertising campaign is intended to be a positive and empowering celebration of this right of freedom of self expression, individuality and authenticity. ... The advert shows the rapper counting up to nine - seen as a reference to him having been shot nine times.