the guardian on firework careers.

The climate around new bands has never been as overheated as it is right now. Mild hysteria surrounds any group with at least one good song who can get through a live set without falling over. Genuine enthusiasm snowballs into frothing hype in the blink of an eye. Backlashes arrive before there's been enough time for a proper lash. Nobody has time to wait around: not the press, not the record labels, not the record-buyers and, whether they like it or not, certainly not the band.