the wsib's horribly violent public service announcement campaign

the wsib is the government agency in ontario, canada that promotes workplace safety and manages workers comp. a while back, they launched a campaign called prevent-it, which aims to make people aware of the dangerous hazards that exist in their workplaces.

a cornerstone of the campaign is a series of tv ads that depict workers suffering terrible - even fatal - accidents on the job. the spots are graphically violent to the point of being almost bizarre. they're also incredibly memorable, which hopefully means that they'll be effective in keeping candians from getting devastatingly and disgustingly hurt while working. i guess you could call it a "scared safe" approach.

from what i can gather, two of the spots were created last year and there are two new ones that made their debut recently. take a look at the most mind-scarring of the bunch below. um, WOW!



more of these can be found by clicking the "related videos" link on this youtube page. (if someone finds a better way to link to the whole batch, please suggest it in the comments below).

(thanks, big grig.)